Modaco

An importer selling hardware and accessories to both trade customers and the public, running on tooling that could not express the one thing the business actually depended on: the same product at two prices for two audiences, with neither able to see the other's.

A custom CMS rather than an off-the-shelf storefront, because the pricing model was the business and no template accommodates it. Customer groups drive pricing visibility, and a permissions layer separates day-to-day operations from destructive actions.

Payments run through grow with automatic invoice generation through Morning, so every completed order produces a compliant tax document with no manual step. That integration was the hard part. The payment provider returns a misleading error for a missing field, which sends you hunting a terminal configuration problem that does not exist. Getting it working required reading the failure rather than believing it.

A live storefront the owner runs himself, with hundreds of indexed product pages, working card clearing, and invoicing that satisfies the tax authority without anyone touching a spreadsheet.