PRODUCT BUILDER · NARRATIVE ENGINEER
Strategy. Business model. Narrative. Code. Launch.
I take ideas from napkin sketch to live product — fast.
WHAT I DO
I build full-stack digital products end-to-end. From database design and APIs to polished UI and deployment. Real products that serve real users — not prototypes.
Before any code is written, I help define the business model, target audience, competitive positioning, and go-to-market approach. The right strategy turns a good idea into a viable business.
Every product tells a story. I craft the narrative layer — the positioning, the voice, the content strategy that makes people care. It's the bridge between what you build and why it matters.
8+
Products Built
3,000+
Pages Indexed
2 weeks
Avg. Time to Launch
End to End
Strategy to Code
SELECTED WORK
A sample of products I've built end-to-end — from strategy to launch. Names kept confidential by client request.
Built a complete online presence for a law firm — website, admin panel, contact automations, and Israeli SEO. The site started ranking on page one within weeks.
Designed and built a content-driven platform with hundreds of articles, structured for SEO and reader engagement. Full CMS integration for ongoing publishing.
Created a community platform with event listings, class schedules, and location-based discovery. Built for a niche scene that needed a digital home.
Developed a business credibility platform — workshops, networking tools, and trust-building features for entrepreneurs. Full-stack with auth, payments, and dashboards.
Built a human-centric social media management tool — content planning, scheduling, and authentic engagement powered by AI.
Created an English-facing platform with localized content, book conversion pipeline, and global reach strategy. Designed for international audiences.
Oz Kabala
ABOUT
I'm Oz Kabala, a product builder based in Israel. I take ideas from first conversation to live, revenue-ready products — handling strategy, narrative, design, and full-stack development myself.
My background spans business strategy, content and storytelling, and software engineering. This combination means I don't just write code — I understand why we're building, who it's for, and how to make people care.
I use AI as a force multiplier — not a shortcut. What used to take agencies months, I deliver in weeks. Production-grade, SEO-optimized, and ready for real users from day one.
WHAT CLIENTS SAY
He didn't just build a website — he understood my business, my clients, and built something that actually brings in leads. The speed was unbelievable.
Client
Law Firm Owner
From the first conversation, he saw the full picture — the business model, the narrative, the tech. He delivered a product that felt like it took months, in two weeks.
Client
Startup Founder
HOW I WORK
01
We talk. I understand your vision, your audience, and what success looks like. No templates — every product starts from a real conversation.
02
Business model, positioning, content strategy, technical architecture. We map out the entire product before writing a single line of code.
03
Full-stack development with modern tools. Clean code, fast performance, SEO from day one. I build with AI-powered workflows that compress timelines without cutting corners.
04
Deployment, analytics, payment integration, email systems. You get a live product — not a handoff. I stay until it's real.
PHILOSOPHY
Most builders focus on features. I focus on meaning. A great product isn't just functional — it communicates something. It tells the user who they are and why this matters. That's what narrative engineering brings to product building: the why behind the what.
TOOLS I USE
LET'S TALK
Whether you're starting from scratch or need to bring an existing idea to life — I'd love to hear about it.
I take on a limited number of projects at a time to ensure each one gets my full attention. If you have an idea you're serious about — let's talk.