SELECTED WORK
Each of these involved the same three jobs: deciding what the thing should be, deciding how it should be told, and then building it. The case studies below say what the actual problem was, what decision changed the outcome, and what came out the other end.
ALSO BUILT
Shipped and running, without a long-form write-up.
A commitment platform built on legally binding promissory notes, turning personal goals into enforceable accountability.
YOUR TURN
If the hard part is that the strategy, the story and the build keep drifting apart, that is exactly what I am for.