The problem
US tax and immigration advice for Israelis is a market where the buyer is anxious, the subject matter is intimidating, and every competitor sounds like a government form. The anxiety is the real thing being sold against.
LEAD GENERATION · CLIENT WORK
A content-first lead engine for US tax and immigration services, built around a topical map rather than a page count.
5
researched personas driving the content plan
6 × 60
pillars and clusters mapped before writing
Hebrew-first
written for the buyer, not the source
Client-editable
publishing panel, no developer needed
US tax and immigration advice for Israelis is a market where the buyer is anxious, the subject matter is intimidating, and every competitor sounds like a government form. The anxiety is the real thing being sold against.
Five buyer personas built from actual search behaviour, then a topical map of six pillars and sixty clusters drawn before a single article was written. The order is the point. Most content projects write first and discover afterwards that the architecture never existed, which produces a hundred pages that never rank because none of them reinforce each other.
The content is Hebrew-first rather than translated. The source material is American and the buyer is Israeli, and the gap between those two is exactly where trust is won or lost.
Next.js, structured data throughout, and a publishing panel the client uses directly. He approves and publishes his own articles without going through me, because a lead engine that depends on a developer's availability is not a lead engine.
Live on its own domain with the foundation layer published, and an architecture that gets stronger with every article rather than more diluted.
The first conversation costs nothing and usually clarifies more than it commits to. Tell me what you are trying to build and what keeps getting in the way.
KEEP READING
A bilingual publication on narrative engineering that ranks first in the world for the term it coined.
A law firm's entire online presence: site, admin panel, lead automation, and an SEO recovery that put it on page one.
A full commerce platform with a custom CMS, live card clearing, automatic tax invoicing, and separate B2B and B2C pricing.